lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]

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2018

Planning the New Year by Looking Back at What I Did in 2018

Every January, for the past several, I’ve gotten together with friends to create a yearly vision board. I’ve never been big on resolutions, but a visual reminder of my personal goals works for me. I can post it on the fridge or keep it at my writing desk, or focus on it during meditation. One of […]

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Underneath We Are Women

Underneath We Are Women: The Book Project Celebrating Body Diversity

Earlier this year, I took part in a unique photo shoot for Underneath We Are Women. This project is the brainchild of photographer Amy D. Herrmann, a photographer from Australia. Her goal is to publish 100 images of women from all over the world, plus feature their stories, in a coffee table book. It’s all […]

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Reclaiming my time

Reclaiming My Time: Thoughts on Aging While Female

I’ve been struggling with writing a post about my most recent photoshoot. There didn’t seem to be a way to tie these photos together, except as proof that more mature women adore wearing beautiful lingerie. Then I remembered Congresswoman Maxine Waters and a phrase she kept repeating during a Congressional hearing. The video went viral. “Reclaiming my time” […]

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ageless

Stop Calling Women Ageless: One Senior's Rant

I’m 62 and have never been happier in my entire life (no lie). But I’m starting to get very irritated (no, make that pissed off) about the beauty industry’s latest catchphrase: ageless beauty. Commercials either try to sell me some anti-aging cream to erase my wrinkles or tell me I need to wear an age-defying […]

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