There’s a lot of talk about body positive ad campaigns these days, as the idea of being “body positive” has become a major selling point for many lingerie and clothing companies. Unfortunately, we tend to see this in the context of the failed “Perfect Body” campaign by Victoria’s Secret or the #AerieREAL campaign. Both are […]
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Every year, I travel to lingerie trade shows to learn more about new products, designs, and brands. Over of the course of attending these events, I’ve met and befriended many industry experts. One of the most articulate, insightful, and knowledgeable among them is Ellen Lewis of Lingerie Briefs. She’s been around long enough to see how the business […]
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Are you saving the ta-tas this October? How about second base? Maybe you’ll put on an “I love boobies” bracelet or a giant boob costume in support the UK’s Coppafeel campaign. People are asked to participate in October’s breast cancer awareness month by accepting challenges to post photos of their breasts to social media, sometimes […]
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There are many reasons to fall in love with luxury lingerie brand Fleur of England. First, are the original pieces brought to life by its founder and creative director, Fleur. She draws out every lace detail, oversees all aspects of production, and can be found perfecting and finalizing new colors in her kitchen. (That’s dedication.) Here’s a photo […]
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I stopped doing formal lingerie trade show coverage a few years ago for reasons that aren’t exactly a secret: much of the stock at shows like Curve looks pretty much the same. Lingerie trends have become less exciting over the past few years, and color palettes have evolved to focus on nothing but the most […]
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