Lascivious caught my eye a few years ago when I first laid eyes on their Kitty bra---a tulle wrapped confection in a peek-a-boo quarter cup style. I fell in love.

This year when I visited with the luxury UK brand at the annual lingerie tradeshow, they showed the Kitty in a new super sexy purple shade---my favorite color. Plus they expanded their sizing up to F cups.

Lascivious also presented a new line of swimwear, which mirrors the fashion-forward look of their lingerie. All this variety means pieces are wearable in or out of the bedroom, or at the beach and pool. Their erotic offerings also feature an excellent selection of accessories for boudoir play.

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Check out my interview with Lascivious below, take a peek at their latest styles, and let me know what you think in the comments. For sizes and where to buy, see recap below.

How long have you been in business?

Lascivious was launched in November 2004 from founder Chloe’s bedroom, so is nearly 12 years old.

What makes Lascivious different in the intimate apparel market? What’s the niche you are trying to fill?

Lascivious design high-end provocative and fashion forward lingerie and a more commercially priced range of complimentary swim. The style is strong and modern and is for women to feel good both in and out of the bedroom.

What’s been your greatest business challenge in establishing your brand?

Money (or lack of) is always the biggest challenge.

Is there anything you find frustrating about the lingerie business about which consumers have no clue?

We are constantly being ripped off by big high street stores and other labels and spend a lot of time battling behind the scenes to protect the brand.

Where do you want Lascivious to be in 10 years?

I’d like to see it continue to develop into a luxury adult lifestyle brand with a wider range of collections and products.

What do you want customers to know about your brand?

We are an award-winning brand with ethical production and unique design. Our products have been worn by celebrities such as Rihanna, St Vincent, and Karlie Kloss and published on the covers of fashion magazines worldwide.

Our website offers our full range of products, including larger cup sizes and 30” back sizes (we are always trying to expand our size range) and we ship globally.

Lascivious Brand Recap:

Styles: Our signature collection represents our best-selling styles; from boudoir pieces such as Kitty, which are intended to encourage play, through to bras such as Milla, which looks fab with the straps showing as an outerwear style. We also collaborate with other designers to offer latex pieces, playsuits, and whips.

Bra Price Range:  UK £75-£135

Sizing: Lingerie sizing is S-L. Bras 30"-36”  band with A-F cups (depending on the particular style)

Where to buy: www.lascivious.co.uk

What do you think of Lascivious lingerie and swim? Which pieces do you like best?