You don't have to look hard to find beautiful full figure bras and lingerie anymore.

Part of it is due to the rise of the full figure fashion market and vocal plus size fashion bloggers. After all, you've got to wear something underneath all those cute styles.

There's also confusion about what the terms plus size and full figure mean in terms of bra band and cup sizes -- with some brands adding an "extended sizing" label to this mix. Generally speaking, plus size refers to larger bands and a variety of cup sizes. Full-figured designs cater to larger bands with larger cups.

---

We earn a commission when you follow links on this page to make a purchase. Click here to learn more about our affiliate procedures and privacy policy.

---

Elila is a full-figured lingerie brand working to offer more quality choices. They've made it their mission for over ten years, adding new products every season that appeal to a variety of tastes and foundation functions. Their recently revamped website is more consumer oriented, adding customer ratings and easy access to their current collections. You'll find stretch lace, molded cups, and longline strapless bras; plus nursing bras and shapewear. Their recent vintage inspired Glamour line (pictured below) will soon be available at HerRoom, Linda's, and Kohls.

Elila Lace Soft Cup Bra

 

What more can you expect from Elila? They'll be bringing out new colorways and styles next season, including a sports bra and bra sized babydoll. Here's a sneak peek from my recent visit to their booth at the Curvexpo Lingerie and Swim Show.

Available SS2016 is this great new sports bra. The smart design includes an inner cup for extra support (and to avoid double boob), breathable mesh, wicking microfiber, and a V center front.

You won't have to wait until next year to find this playful and sexy nightie. This cute babydoll will be shipping before Christmas.

The Elila brand is all about providing full bra fitting services to the fuller figured. They recognize that every brand has different bra fit standards and share their own with potential customers. Check out this fun video starring Elila's CEO, Ellen Jacobson.

[youtube_sc url="https://youtu.be/9FdAe5jbX8M" title="Elila%20bra%20fit%20bideo"]

What do you think of the Elila brand? Would you wear their collections? Are there other plus or full figure bra and lingerie styles you'd like to see?  

Featured Image: Elila

All other images: Copyright The Breast Life