2018's Color of the Year: The Power of Purple Panties and Bras

March 15, 2018, 8:38 am | By Elisabeth Dale

Our recent post about trends in lingerie made a quick mention of Pantone's color of the year: ultra-violet.

That's right; the Pantone people pick a new fashion color every year. Maybe it's just to get us add it to our wardrobes (it is their job, after all). But colors do carry meaning and energy. According to their website, "Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance." Think of Prince, Jimi Hendrix, and David Bowie, they suggest.

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Although there aren't any women on that list (hello, Alice Walker), there is something mystical and feminine about the color purple. For too long, our culture has ignored (or even covered up) women's creativity and contributions. Even more relevant this year is the courage of those who sparked the #timesup movement. So maybe wearing purple is a good reminder. Yep, I can stay strong in the face of challenges, and keep the focus on my goals.

Shades of purple are personal favorites, too. It's my go-to color whenever I splurge on a mani/pedicure. It also dominated my mother's closet. So these hues remind me of her, especially now that she's gone. Maybe 2018 is my year, after all.

Today's post rounds up some great brands that come in a variation of 2018's official fashion color---from pale lavender to deep violets. Nearly every bra style and size is represented here, including pocketed mastectomy and nursing bras. So if you need to stock up on new bras or undies this year, you might think of adding this mighty color to your lingerie wardrobe.